Privacy Policy

Company Policies.

Please review our Privacy Policy regularly as it is subject to intermittent amendment.

1. Introduction

This Privacy Policy outlines how Alliance Digital Group ("we," "us," or "our") collects, uses, and protects your personal data in compliance with the UK GDPR (General Data Protection Regulation) and the Data Protection Act 2018.

Please read this policy carefully to understand how we handle your personal data and your rights regarding its use.

Under data protection laws, we act as:

A data controller for clients who engage directly with us.
A joint-controller or data processor when working on behalf of third parties.

2. About Alliance Digital Group

Alliance Digital Group is a digital marketing agency based in the United Kingdom.

Registered Address:
TBA

Company Number: TBA
We are registered with the Information Commissioner’s Office (ICO) as a data controller. Our registration number is [Insert ICO Registration Number].

3. How We Collect Data

We collect personal data in the following ways:

When you request a proposal or engage us to provide services.
During the provision of our services.
When you contact us via email, phone, post, or social media.
Through publicly available information online (subject to Article 14 of the UK GDPR).

4. Data We May Hold

The personal data we collect may include:

Your name, job title, and contact details (email, phone number).
Business information, including postal and billing addresses.
Banking details for payment processing.
Details of services you have received from us.
Correspondence and communications with you.
Information about complaints or enquiries you make.
Username and Passwords

5. How We Use Data

We use your personal data for the following purposes:

To deliver the services we have been contracted to provide.
To maintain customer relationships and communicate effectively.
To understand your requirements and provide relevant information about our services.
To respond to your enquiries and communications.
To manage and develop our business operations.
To comply with legal and regulatory obligations.
To improve our website and enhance user experience.

6. Why We Process Data

We process your personal data in accordance with data protection laws. Our legal bases for processing include:

Contractual Necessity: To fulfill our obligations under a contract with you.
Consent: Where you have provided explicit consent for specific processing activities.
Legitimate Interests: To operate our business effectively, including:
- Enabling you to use our website and digital tools.
- Communicating with you about our services.
- Improving our website and services.

7. How Long We Hold Data

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected. When determining retention periods, we consider:

The nature of our business and services.
Legal or regulatory requirements (e.g., HMRC’s 6-year rule).
The original purpose of data collection.
The types of personal data held.
Whether the purpose can be achieved through other means.

8. Changes to Data Processing

If we need to use your personal data for a new purpose not covered by this policy, we will notify you and explain the legal basis for the new processing.

9. Sharing Data with Third Parties

We may share your personal data with third parties in the following circumstances:

To comply with legal obligations.
To administer our relationship with you.
Where we have a legitimate interest in doing so.

Third-Party Service Providers:
We work with trusted third-party providers who process your data under our instructions. These include:

All third parties are required to implement appropriate security measures and use your data only for specified purposes.

10. Transferring Data Outside the UK

In some cases, we may transfer your personal data outside the UK, such as to clients or international service providers. Where this occurs, we ensure:

The destination country has an adequacy decision from the UK.
Standard Contractual Clauses (SCCs) or other lawful mechanisms are in place to protect your data.

11. Data Security

We implement robust organisational and technical measures to protect your personal data from unauthorised access, loss, or misuse. These include:

Limiting access to personal data to authorised personnel only.
Regular data protection training for all staff.
Procedures to address suspected data breaches promptly.

In the event of a data breach, we will notify you and the relevant regulator where legally required.

12. Your Rights

Under data protection laws, you have the following rights:

Access: Request a copy of the personal data we hold about you.
Correction: Request corrections to inaccurate or incomplete data.
Erasure: Request deletion of your personal data.
Restriction: Request restrictions on how we process your data.
Objection: Object to processing based on legitimate interests.
Data Portability: Request transfer of your data to another party.
Withdraw Consent: Withdraw consent at any time (where applicable).

To exercise these rights, please contact us at ADD EMAIL. We may require proof of identity before processing your request.

13. Complaints

If you have concerns about how we handle your personal data, please contact us first at [Insert Contact Details].

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

Online: https://ico.org.uk/concerns/
Phone: 0303 123 1113
Post: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

14. Contact Us

For questions or concerns about this policy, please contact our Privacy Officer:

Email: TBA
Phone: TBA

15. Cookie Policy

We use cookies to enhance your experience on our website. Cookies are small text files that help us personalise content and analyse user behaviour.

Types of Cookies:

Necessary Cookies: Essential for website functionality.
Analytical/Performance Cookies: Help us understand how users interact with our site.
Marketing Cookies: Used to deliver relevant ads.

You can manage or withdraw your consent for cookies at any time via our website.

For more details, please refer to our full Cookie Policy.

Thank you for trusting Alliance Digital Group with your personal data.
www.alliancedigitalgroup.co.uk